Outside of this book, you will get a lot of information telling you what matters in SEO and what does not. To keep you on the right track, we have compiled some of the most important, and some of the more useless, points that can either advance or deplete your SEO efforts. Quality content matters.

It is a common mistake to overlook the importance of the ‘secondary’ design features on your website. But these are perhaps the most crucial if you want a successful end design. Content is a single term for ‘media’ or text, images, slideshows, videos, and podcasts. It doesn’t only mean copy! Using content appropriately in design