As you perform the following SEO tasks, check them off this list. Extensive keyword research Extensive competitor analysis (view source, SEO tool) Selection of local (dominant) keyword phrases Selection of main page keywords Selection of secondary, low competition keywords Creation of high quality content Inserting keywords accurately in quality content Optimizing page title tags Optimizing

Outside of this book, you will get a lot of information telling you what matters in SEO and what does not. To keep you on the right track, we have compiled some of the most important, and some of the more useless, points that can either advance or deplete your SEO efforts. Quality content matters.